Demo Press Release: Media Rights Capital and Google Announce the Distribution of Original Seth MacFarlane Content On-Line
Google's AdSense Network Will Link Viewers with 50 Original Digital Short Segments from Emmy-Award Winning Creator of "Family Guy"
New York, NY (August 16, 2007) Media Rights Capital ("MRC"), the film, television and digital media company, today announced that it has entered into an arrangement with Google to distribute original digital content across websites in the AdSense™ content network. The multi-million dollar content will include a universe of all-new animated characters from Seth MacFarlane, creator of animated hits Family Guy and American Dad!, and a "How To" series by Raven-Symone, star of Disney's That's So Raven, both developed exclusively for digital distribution. Financial terms of the deal are not being disclosed.
MacFarlane's and Symone's original programming will be presented in a video box that a user clicks to begin playing. The content will be bundled with banner ads and in-stream video advertising. MRC, which is financing production of the content, will work with Google to deliver the videos to targeted websites throughout the AdSense content network. With websites of every size and in every possible category, AdSense is an efficient and effective way to distribute this content online.
"We feel this partnership answers the question of how best to reach viewers online, because the web is fragmented into millions and millions of viewing destinations," said MRC Co-CEO Asif Satchu. "AdSense connects all of those fragments and offers us access to them in one simple and powerful distribution solution. The scope is unprecedented – simply put, it dwarfs any other distribution option. We believe this is the best solution for the artist and for the viewer. We look forward to continuing our relationship and are already applying this model to the rest of our digital pipeline."
"MRC's expertise and resources coupled with the scope of the AdSense network is a powerful combination," said Kim Malone, director of online sales and operations for Google AdSense. "This combination allows for the creation of original content that was historically too expensive to produce for Internet distribution and connects advertisers with high quality content. This is a win for consumers, content creators, advertisers, and AdSense website owners."
The partnerships with MacFarlane and Symone began almost one year ago, when MRC approached them to see if they would be interested in creating original online content. As is typical with MRC projects, the talent was given full creative control and a partnership stake in the venture. From the outset, MRC agreed to finance the multi-million dollar campaigns, and then began the process of finding distribution, which ultimately led them to Google's AdSense program.
"The most important and unique thing we came to understand about the AdSense program is that it brings the content to the consumer – wherever they happen to be online at that minute," said Dan Goodman, President of MRC's Digital Group. "Given the daily expansion of sites and content on the web, it makes sense to build a model that capitalizes on the natural activity of our users and is an efficient way to maximize our distribution."
"I have always felt the Internet is a great home for what I do," said Seth MacFarlane. "MRC provided the resources and expertise and led me to a perfect partnership with Google, whose ability to reach my audience is in its own league."
The MRC digital group has begun working with select brands to place video and static advertising around the content. MacFarlane's television programs deliver the coveted 18-35 male demographic, nirvana for sport, fast food, and technology advertisers while Symone speaks to the highly desirable teen and tween audience.
ABOUT MEDIA RIGHTS CAPITAL:
Media Rights Capital is the leading independent financier of premium content across the full spectrum of media platforms: film, television, mobile and broadband.
Founded by co-CEOs Asif Satchu and Modi Wiczyk, MRC partners with talent, directors, and producers of elite entertainment, funding and monetizing their independent productions and helping them to reach new audiences. MRC financed the Academy Award-nominated BABEL starring Brad Pitt and Cate Blanchett, Sacha Baron Cohen's upcoming BRUNO film, and Cameron Diaz's next film THE BOX. The company has offices in Los Angeles and in New York.
Google and AdSense are trademarks of Google Inc. in the United States and/or other countries. Other trademarks are the property of their respective owners.
Disclaimer: The information provided on this site is made available without warranties or guarantees. Demo Press Releases is not responsible for the content of the various sample press releases used to illustrate how professional press releases are created. Links to other Web sites do not necessarily constitute endorsements or recommendations and Demo Press Releases is not necessarily affiliated or associated with other entities referred to on this site.